Google reveals the most searched beauty questions in Africa.

Africa’s most active Googlers look for DIY beauty remedies, asking, for example, what olive oil and honey, applied topically, can do for the skin. Extra-virgin olive oil doubles as a skin-soothing makeup remover and a body moisturizer, while honey, when used as a mask, can have hydrating and antimicrobial benefits.

TOP QUESTION: « How can I make hair feel soft? »

Elle Magazine answers: Parched or broken strands feel less soft to the touch than well-hydrated, nondamaged hair, advises hairstylist Tippi Shorter, Aveda global artistic director for textured hair, who has worked with Beyoncé and Alicia Keys. Straight hair follicles have a round, tubular shape, while textured, curly strands are « kidney shaped, » and therefore « more prone to damage and injury, » requiring more conditioning than other hair types, says hair-growth expert Alan J. Bauman, MD, who recommends using a heavy, lipid-rich conditioner every time you get your hair wet. « If you don’t, you’re putting hair at major risk for breakage, » he says. For ultrasoft hair, Shorter takes it one step further, prescribing regular (daily, if your hair needs extra TLC; weekly, if you’re in good shape) 10-minute deep-conditioning treatments: Massage a rich, shea-butter-based conditioning mask through hair and pop on a shower cap. « Get a hand towel, dampen it, and put it in the microwave for 20 seconds, and then wrap it around your head » over the cap, Shorter says. « The towel produces heat and steam inside of your cap, which helps to open the cuticle, allowing the mask to fully penetrate the hair strand and further soften hair. »


Other question around the world: Elle Magazine